Team - Creative Hub, Cybercom Development, Upper First Productions
Role - Creative and UX lead. Developed customer journey, touchpoint mapping, design principles and storyboarding for how to video
Objective - Create a planner and online communication for the ALGOT storage system
This project required a broad understanding of communication, UX design and an understanding of human frustration. Originally, the ask was to design and oversee the development of an online planner. What it evolved into was creating a full customer journey and inspirational supporting content.
HOW TO ASSEMBLE ALGOT (Cat included)
Since we were working with multiple development partners, it was important to create design principles to align the communication and the planning tool.
ALGOT Design Principles
- Always show next steps
- Content and range is the interface
- Plan for spontaneous planning
- Show how to
- Don't assume
- Increase confidence with each decision
- Ensure quality micro actions
- Make people smile
I created this customer journey to show why building a planner was NOT the end all solution. This helped us sell in a full customer experience rather than single product solution.
Release. Report. Redo
The planner was released in 2017. We are in the process of looking into the user behaviour and metrics in order to improve the planner. We are also evaluating several planners to understand how they are being used and improve the customer journey.